Group Digital Marketing Manager - 4* Hotel Group Cork

Job Purpose:

 This position is responsible for the implementation of the company’s overall digital marketing and e-commerce strategy to achieve business objectives. The role focuses on managing the online brand presence across multiple platforms, increasing brand awareness and driving online sales. 

Key Responsibilities:

 Strategic Oversight:

·        Develop and execute a comprehensive digital marketing strategy to drive revenue growth across all revenue streams, including rooms, conference and events, food & beverage outlets

·        Align digital initiatives with the group’s business objectives and ensure maximum ROI from the digital marketing budget

·        Identify emerging industry trends and best practices, attending industry events as necessary to represent Trigon Hotels and discover new digital opportunities

Performance Management:

·        Manage the booking engine, ensuring optimal conversion rates and effective communication of results

·        Set and achieve KPIs for database growth, revenue generation, website sessions, and online conversions

·        Analyse and report monthly digital performance metrics, using insights to inform strategy adjustments

·        Conduct regular audits of the website and digital pathways to ensure optimisation and brand consistency

Content and Brand Management:

·        Oversee content management for all websites, landing pages, and microsites, ensuring accuracy and alignment with the brand’s messaging

·        Collaborate with the Brand & Communication Manager to maintain consistent branding across all online platforms, including copy, photography, and promotional materials

·        Approve all online marketing collateral, ensuring it adheres to brand guidelines and quality standards

·        Manage the creation and distribution of email marketing campaigns, segmenting effectively to maximise engagement and returns

Agency and Stakeholder Management:

·        Liaise with PPC and website agencies to enhance campaign performance and conversions

·        Evaluate online advertising and promotional programmes, ensuring they align with revenue objectives

·        Work collaboratively with internal teams, including Revenue and Sales, to identify opportunities for digital influence and execute strategies effectively

Social Media Strategy:

·        Develop and implement a group-wide social media strategy, providing training and guidance to property-level teams

·        Monitor and oversee social media performance, ensuring engagement and alignment with broader digital objectives

·        Manage the company’s reputation across review platforms, including TripAdvisor, and address feedback effectively

Team Leadership and Development:

·        Lead and mentor the Digital Marketing Executive, providing clear guidance on strategic execution

·        Conduct performance reviews, coaching, and succession planning to foster growth within the team

·        Work closely with Human Resources to handle employee relations, training, and professional development initiatives

Budget Management:

·        Manage the digital marketing budget, ensuring resources are allocated effectively to maximise returns

·        Identify new opportunities to improve efficiency and ROI

Position Requirements:

·        A recognised qualification in Digital Marketing or Marketing, such as from the Digital Marketing Institute

·        Minimum of five years’ experience in digital marketing within the hospitality or related sector

·        Strong understanding of digital marketing tools, including SEO, PPC, CRM systems, and social media platforms

·        Proficiency in website management and analytics tools

·        Proficiency in newsletter CRM solutions

·        Excellent analytical and reporting skills, with a data-driven approach to decision-making.

·        Exceptional communication skills and the ability to influence across teams and stakeholders.

·        Proficiency in Microsoft Office tools (Excel, Word, PowerPoint).

·        Proficiency in Canva, AdobePro or similar digital design tools

·        Proficiency in Jira, Basecamp or other project management tools

·        Proficiency in Google Analytics

 Benefits

·        Competitive rate of pay

·        Relocation Assistance

·        Access to our Company Pension Scheme

·        Death in Service Benefit

·        Employee referral bonus

·        Friends & Family discounts across our restaurants

·        Special rates in our hotel accommodation

·        Paid internal and external training days

·        Access to Trained Mental Health First Aiders

·        Team Member Social & Wellbeing Events

·        Team Member Annual Awards, Service Recognition, Monthly Team Member of The Month

·        Meals on Duty

·        Assistance with Leap Cards

For further details please contact Richard Lynch at 086-8333677

*To apply please forward current Resume in MS Word Format with Reference details to richard@rlconsult.com